After graduating from Wake Forest University with a degree in economics & business, David began his career at a large national bank where he held positions in sales, sales management, marketing and advertising. He attained the level of Senior Vice President as Director of Advertising and Market Research when his desire to run his own business became the driving force for the remainder of his career. He left the bank to found CCL Branding, a regional brand development and advertising agency and managed that business profitably for over 30 years until he sold his interest in 2019.
During his time as Chairman and Brand Strategist at CCL Branding he managed major branding projects for numerous for-profit and non-profit organizations including:
While managing CCL Branding, David also created a successful commercial real estate company, which was sold in 2019.
David founded Black Swan Strategies, a consulting company focused on strategic marketing, branding and culture development, so he can apply the experience gained in his 40-year career to assist corporations and non-profits build their brands and improve their marketing programs.
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