PRIMARY Services

STRATEGIC BUSINESS DEVELOPMENT, BRANDING AND MARKETING

• Facilitate senior management sessions to refine brand positioning and define marketing objectives
• Develop strategic plans and budgets for marketing awareness and business development

MARKETING RESEARCH 

• Plan, develop and implement strategic brand and marketing research programs
• Manage external research resources

MARKETING AUDIT TO IDENTIFY COST SAVINGS AND PROCESS EFFICIENCIES

• Evaluate current marketing and communications staffing, structure, execution systems and resources
• Analyze current marketing plans and strategy
• Provide recommendations for efficiency, cost savings and improved ROI

MARKETING RESOURCE MANAGEMENT

• Management and coordination of external agencies, PR firms and related vendors for the implementation of marketing and advertising campaigns
• Management and coordination with external research vendors

MANAGEMENT OF RFPs AND MARKETING INITIATIVES

• Manage the development and implementation of RFPs for rebranding or marketing/advertising services
• Management of other marketing or organizational initiatives which can be more effectively coordinated by an objective, external marketing professional

DEVELOPMENT OF INTERNAL CULTURE PROGRAMS

• Facilitate senior management in defining brand culture
• Plan and develop internal culture programs and assist as needed in implementation